Unprecedented – A word being abused during the floods

Have a look in the dictionary and you’ll see the word “Unprecedented” described as

Without previous instance; never before known or experienced; unexampled or unparalleled: an unprecedented event.

So why the hell are we calling the repeated flooding here in the UK described this way? Here’s a look at the news items today..

Screenshot 2015-12-28 at 22.19.26

Stop making it seem like a once-in-a-lifetime event. It’s not. This is going to become regular as our climate changes. Putting words like “unprecedented” into news stories is sending all the wrong signals.